THE LEADERSHIP TEAM

Visionaries shaping the AUFSIDE experience — where culinary excellence, sport, design and culture come together to create something unforgettable.

Pranav Trehan

Pranav Trehan

CEO & Founder

A seasoned chef & restauranteur, and former CEO of South United Football Club, Pranav’s passion for food, drink, sport, and crafting unforgettable experiences now comes to life on the AUFSIDE pitch.

Pavit Singh

Pavit Singh

Co-Founder & BDM

The founder of Ileseum Clubs, Pavit is a pioneer in the sports industry, successfully building India’s first and largest chain of sports clubs with world-class facilities and infrastructure.

Prerana Dhawan

Prerana Dhawan

Chief Marketing Officer

With 20 years of marketing expertise, Prerana led Pepsi’s campaigns for over a decade and now focuses on scaling the AUFSIDE brand from One to One Hundred.

Nisarg Doshi

Nisarg Doshi

Chief Operating Officer

An entrepreneur and business leader with experience across India, Africa, and the Middle East, ensuring sustainable expansion and operational excellence.

Farah Trehan

Farah Trehan

Chief Creative Officer

A seasoned design professional with 18+ years of branding leadership and creative direction across global platforms, shaping the visual identity of AUFSIDE.